While the client possessed substantive technology leadership and robust core assets, the company faced difficulty in establishing a compelling business strategy. The client turned to Zielonka to facilitate dialogue, introduce best practices, and secure corporate alignment on the core questions of business strategy:
• What is our guiding aspiration?
• Where will we compete?
• How will we compete?
• What systems and structures do we need to succeed?
• How do we continuously improve?
What the consulting team discovered, through a comprehensive industry and market assessment, was that the fundamentals of the business offered several avenues of growth and innovation. The challenge would be in developing a framework, tailored to the client's unique circumstances, for making executive decisions that would help the client achieve its goals without compromising on its fundamental principles.
Zielonka utilized a best-of-breed approach in addressing the client's strategic challenge. Given the technology-first, blank slate nature of the business issue, Zielonka employed an array of tools to better orient the organization toward its industry and generate a competitive go-to-market strategy.
Alignment on an end-to-end strategic vision based on its core asset and an understanding of the company's differentiated capabilities allowed Zielonka and the client to construct a unifying strategy for harnessing the full potential of the organization. Zielonka's advisory work, which was conducted over a period of sixteen working weeks, featured the following activities:
Assessment and Alignment
Assessment of previous iterations of the business case against validated best practices
Competitive evaluation of industry, market, and sector to support synthesis and implementation of leading business strategic models into net new business case
Optimization of growth strategies, mitigating gaps inhibiting high-performance and prioritization of methods for improving both capabilities and management systems
Design and Development
Definition, development, and implementation pathway for strategic vision, mission, and business case
Analysis of risks and current-to-future state gaps requiring mitigation for sustained high-performance across customer segments
Proof-of-concept framework and decision model for strategic investment evaluation, business model design, and digital transformation
Implementation and Sustainment
Implementation, iteration, and revision of advisory and in-house strategy materials needed for dissemination internally and externally, and at all levels of leadership
Handover of detailed six-month project plan and program roadmap for implementation of business strategy recommendations
Orchestration and facilitation of boardroom briefings with CEO and executive leadership team on findings, recommendations, and next steps